The survival of every business depends on sales, and in the modern climate, increasing sales requires having a strong digital presence. In 2017, E-commerce accounted for $2.3 trillion in global sales, and that number is expected to increase to $4.88 trillion by 2021. If you want your business to get a piece of those sales, then it’s critical to have a strong search engine optimization (SEO) strategy in place.
It goes without saying that the world of E-commerce is cutthroat, and learning and implementing cutting-edge SEO techniques can give you the leg up you need to get noticed online, convert more prospects into loyal customers, and ultimately boost sales. But SEO is constantly evolving, and best practices change over time, so it can be difficult to know if you’re doing everything you can to increase sales with SEO.
If this has you feeling overwhelmed, then don’t fret: there are plenty of time-honoured techniques you can implement, and today you’ll learn some great tips about the best ways to use SEO to increase sales.
1. Be Keyword Clever
Keywords in SEO aren’t used the way they once were, but they’re still a crucial part of the equation. Without keywords, prospects might never find you when they go looking, and this is why keywords are the cornerstone of your SEO strategy.
Let’s say, for instance, that your business sells handmade fly-fishing lures. An obvious keyword phrase that you’re going to want to rank for is, well, handmade fly-fishing lures. However, there are other keywords and phrases that customers are surely using to locate products just like yours, and it’s up to you to determine what they are and to start implementing them in your:
- Content
- Web pages
- URLs
- Headings
- Image descriptions
- Metadata
- Page titles
- Emails
Google AdWords is a great place to start with keyword research, but there are plenty of other keyword planning tools out there you can use. Don’t forget about longtail keywords as well, because half of all search queries are four-plus words in length, there’s less competition for these phrases, and they have higher conversion rates. When you have the right keywords in your toolbox, they’ll help connect you with prospects who are looking to buy what you’re selling.
